Parks, Recreation and Tourism Management - prepares students for planning and management careers in parks, recreation, tourism, golf, and sport. We are a national leader in research and extension, dedicated to finding real solutions for real problems and helping communities and people thrive.

COAPRT Standard 7.01. - Students graduating from the program shall demonstrate the following entry-level knowledge: a) the nature and scope of the relevant park, recreation, tourism or related professions and their associated industries; b) techniques and processes used by professionals and workers in these industries; and c) the foundation of the profession in history, science and philosophy.
  • Outcome:
    80% of students will be able to correctly respond to two of the following questions in A., B., and C. for PRT 152 each semester: A. Students will demonstrate an understanding of the nature and scope of the park, recreation, and tourism management fields. B. Explain the roles and structure of governmental agencies, non-profits and commercial enterprise in providing recreation. C. Demonstrate an understanding of the historical, philosophical, theoretical foundations of parks, recreation, tourism fields.
  • Measure Type:
    Direct
  • Assessment Method:
    Students responses to test questions in PRT 152: Introduction to Parks, Recreation and Tourism Management, will be used to assess achievement of this learning outcome.
  • Result:
    EVIDENCE COLLECTED: During the spring and fall semesters of 2019, we examined data from the “Operations and Maintenance Manual” project that students developed as part of the PRT 250 (Management of Park and Recreation Facilities) course. Although students from different majors enroll in the class, the course is a core requirement for all students in the PRT major. During these two semesters, 45 PRT students took the course and completed the project. In the 2019 calendar year, 51 students graduated from our program as PRT majors. This suggests the data described below represents about 88% of PRT students within a given cohort. The assignment we used as an assessment tool required students to develop an authentic operations and maintenance manual for a selected public or private facility. The manual included five separate components evaluated based on the assignment rubric: (1) administrative/employment structure, (2) facilities and program inventory, (3) risk assessment and management implementation, (4) marketing, and (5) maintenance and operations task analysis and scheduling. Only those aspects of the rubric that to the specific student learning outcome noted above were used in the analysis. We assumed that scores of 83% (“B”) or higher represented at least satisfactory performance (i.e., competency) with respect to any particular outcome or metric. FINDINGS: A total 45 individual projects were completed by PRT students during 2019. Students’ overall average score on the assignment was 359.6 out of 400 (or 92.4%), with 91% of students earning a grade of B or higher. This suggests that a vast majority of PRT students understood and developed an effective operations and maintenance plan. Most students generally performed well across each of the individual categories of the assignment: administrative/employment structure (M=77.9 out of 80, or 97.4%; 98% of students scored B or higher), marketing (M=29.2 out of 30, or 97.3%; 100% of students scored B or higher), facilities and program inventory (M=67.4 out of 70, or 96.2%; 87% of students scored B or higher), risk assessment (M=38.2 out of 40, or 95.4%; 89% of students scored B or higher) and task analysis and scheduling (M=112.6 out of 125, or 90.0%; 82% of students scored B or higher).
COAPRT Standard 7.02. - Students graduating from the program shall be able to demonstrate the ability to design, implement, and evaluate services that facilitate targeted human experiences and that embrace personal and cultural dimensions of diversity.
  • Outcome:
    80% of students will meet the metric established for each objective.
  • Measure Type:
    Direct
  • Assessment Method:
    A. Students will be able to demonstrate the ability to design, plan and implement at least two recreation programs for assigned agency’s clientele. ? PRT 358 Final Presentation Video ? PRT 358 Test Questions ? Graduating Senior Survey Question 13 (indirect measure) B. Students will be able to appreciate individual differences and recognize all dimensions of diversity ? PRT 238 – Test question ? Graduation Senior Survey Question 13 (indirect measure) C. Students will select and apply the appropriate study design and data collection procedures for assessment/evaluation of recreation services. ? PRT 380 test questions ? Alumni Survey Questions 9 and 10 D. Students will be able to create a virtual travel blog that documents transportation, accommodations, and interesting places for 8 locations in the world. ? PRT 220 Virtual Group Travel Experience Assignment
  • Result:
    Assessments were not collected for this learning outcome in 2019.
COAPRT Standard 7.03. - Students graduating from the program shall be able to demonstrate entry-level knowledge about operations and strategic management/administration in parks, recreation, tourism and/or related professions..
  • Outcome:
    A. Students will be able to demonstrate entry-level knowledge about operations for a recreation facility. B. Students will be able to demonstrate entry-level knowledge about strategic management/administration in parks, recreation, tourism and related professions.
  • Measure Type:
    Direct
  • Assessment Method:
    A. Students will develop an operations and maintenance manual for a recreation facility by applying fundamental maintenance and sustainability principles and techniques. o PRT 250 Operations and Maintenance Manual Project Evaluation o Alumni Survey Question 11 (indirect measure) ? PRT 454 Fee based assignment ? Students will be able to apply recreation facility planning principles, guidelines, and standards to prepare a master site plan. o PRT 451 Assignments 6 and 7 – Project Site Analysis (Apply Wake County iMAPS Web GIS Service and Apply USDA Web Soil Survey) B. Students will be able to demonstrate entry-level knowledge about strategic management/administration in parks, recreation, tourism and related professions. ? PRT 350 Test Question Although the organizational processes of policy development, management, administration, and planning are related and must be integrated for the organization to be effective and efficient, the four are distinct processes; which of the four processes involves the creation of “standing decisions” and other overall guidance in terms of what the organization can and cannot do? A. Policy Development B. Management C. Administration D. Planning
  • Result:
    EVIDENCE COLLECTED: During the spring and fall semesters of 2019, we examined data from several assignments that students completed as part of the PRT 350 (Outdoor Recreation Management) course. Although students from different majors enroll in the class, the course is a core requirement for all students in the PRT major. During these two semesters, 31 PRT students took the course and completed the projects. In the 2019 calendar year, 51 students graduated from our program as PRT majors. This suggests the data described below represents about 61% of PRT students within a given cohort. We used three assignments to assess students’ knowledge of strategic management and administration in parks, all of which directly pertained to different aspects of strategic management systems. First, we assessed performance on a Park Assessment Photo Journal – essentially a park audit that required students to document (in photographs) effective and ineffective management practices in parks visited during field trips, then describe management strategies that could be used to improve them. We also assessed performance on two group lab reports (groups consisted of 4-5 students), which required students to respond to mock RFPs (request for proposals) by park managers to address strategic management issues such as monitoring and responding to environmental and social impacts in parks (Strategic Management Lab) and planning for a new park site (Strategic Planning Lab). For each assignment, we assumed that scores of 83% (“B”) or higher represented at least satisfactory performance (i.e., competency) with respect to any particular outcome or metric. FINDINGS: The average student score on the Park Assessment Photo Journal assignment was 36.45 out of 40 (91.1%), with 87% of students meeting the standard of B or higher. Photo journals showed most students were able to identify specific issues in parks and apply strategic management strategies to address them. The average student score on the Strategic Management group lab report was 65.03 out of 75 (86.7%), with 58% of students meeting the standard of B or higher. Students generally did an excellent job of identify impacts and proposing solutions for addressing them, but struggled a bit more with respect to monitoring and assessment strategies. The average student score on the Strategic Planning group lab report was 69.39 out of 75 (92.5%), with 100% of students meeting the standard of B or higher. Students generally did an excellent with the stakeholder analysis, the SWOT analysis, and creation of strategic goals to address challenges and opportunities. The only section that presented some trouble was the development of SMART objectives to determine if goals were being achieved.

Demonstration of Compliance:

COAPRT Standard 2.05.05   Demonstration
The program annually posts 7.0 series aggregated data and additional evidence reflecting program academic quality and student achievement on their program and/or departmental website. Such information shall be consistent with The Family Educational Rights and Privacy Act (FERPA) requirements.

COAPRT Standard 3.06   Demonstration
The program has a practice of informing the public about the harm of degree mills and accreditation mills.

COAPRT Standard 3.07   Demonstration
The program has a practice of informing the public about their COAPRT accredited programs.