The Cal Poly, San Luis Obispo Recreation, Parks, & Tourism Administration major is highly impacted with approximately 385 students, seven full-time and seven part-time faculty. The program, established in 1976 has been accredited by COAPRT since 1985. The major offers three concentrations including Tourism, Hospitality and Destination Management, Event Planning and Management, and Sport and Recreation Management. The department's vision is to cultivate leaders and innovators in industries that promote healthy lifestyles, protect memorable places, and facilitate life enhancing experiences for individuals, communities, and the global society. The mission of the department is to advance leadership and knowledge in experience industry management. Core values that guide the department's interactions with students, alumni, parents, professionals, and the community involve: life balance, sustainability, service, leadership and innovation, curiosity and creativity, diversity and inclusivity, community and collaboration, andprofessionalism and integrity.

COAPRT Standard 7.01. - Students graduating from the program shall demonstrate the following entry-level knowledge: a) the nature and scope of the relevant park, recreation, tourism or related professions and their associated industries; b) techniques and processes used by professionals and workers in these industries; and c) the foundation of the profession in history, science and philosophy.
  • Outcome:
    As a requirement of the internship agreement between the hosting agency, the student, and the Cal Poly Experience Industry Management Department, agency supervisors complete a final evaluation of the student at the end of their internship. This instrument contains several items related to the Program Learning Objectives, which address the techniques and processes used by professionals in the Experience Industry.
  • Measure Type:
    Direct
  • Assessment Method:
    The agency supervisors were sent an online survey prior to the completion of the student internship. The supervisors were asked to complete the 12-item survey prior to the end of the quarter. Each item was measured on a 4-point scale from 1 strongly disagree to 4 strongly agree.
  • Result:
    Agency supervisors (n=84) highly agreed or strongly agreed (97.5%) with the statement that RPTA student interns are able to work in groups effectively (x ¯=3.81, SD=0.556). They are also able to verbally communicate and explain ideas (x ¯=3.70, SD=.715) and are able to write effectively and explain ideas (x ¯=3.69, SD=.683). The competency with the lowest agreement by supervisors was student ability to interpret budgets and other financial documents (x ¯=3.52, SD=.676). It is important to note that none of the items were below 3.0/Agree.
COAPRT Standard 7.02. - Students graduating from the program shall be able to demonstrate the ability to design, implement, and evaluate services that facilitate targeted human experiences and that embrace personal and cultural dimensions of diversity.
  • Outcome:
    In Spring 2019, the instructor for RPTA 210 Experience Design measured student perceptions of the following learning objectives: Students will be able to… …identify potential barriers and constraints to participation, and will be able to adapt an event for a variety of diverse audiences. …identify, explain and create an effective mission, values, goals, and objectives for a program …successfully design, market, and implement a program in a small group and with of a community agency. …illustrate and explain how to design, implement, and facilitate a program, and with consideration of all structural and interpersonal elements. …identify, define, and describe the parts of a program/services including the physical/logistical and interpersonal components/elements. …identify staffing, equipment, resources, facilities, and budgeting needs for recreation programs. …identify sources of risk, create a plan to mitigate risk, apply day-of strategies to mitigate risk.
  • Measure Type:
    Indirect
  • Assessment Method:
    The students completed a questionnaire in class rating each of seven learning objectives on a 5-point scale (1=l0w, 5=high). The instructor set a benchmark of 4.0 out of 5.0. Mean scores were calculated on each item.
  • Result:
    The students self-perception of the course learning objectives was highest for their ability to identify potential barriers and constraints to participation and ability to adapt an event for a variety of diverse audiences (x ¯=4.41), ability explain and create effective mission, values, goals, and objectives for a program (x ¯=4.38), and their ability to design, market, and implement a program in a small group and with the support of the community agency (x ¯=4.34). The lowest rated learning objective was their ability to identify sources of risk, create a plan to mitigate risk, and apply day-of strategies to mitigate risk (x ¯=3.76).
COAPRT Standard 7.03. - Students graduating from the program shall be able to demonstrate entry-level knowledge about operations and strategic management/administration in parks, recreation, tourism and/or related professions..
  • Outcome:
    Learning objectives measured in RPTA 424 Financial Management in the Experience Industry for this assessment included: apply critical thinking skills to financial problems. and apply basic mathematical formulation to solve financial problems in the experience industry.
  • Measure Type:
    Direct
  • Assessment Method:
    Students achievement of the learning objectives for RPTA 424 was measured using embedded final exam questions on contribution margin and break-even points. The instructor set a benchmark of 80 out of 100. A total of 37 students took the final exam. Q22 on the final exam examined the students' ability to apply contribution margin formula to a practical problem in the experience industry (i.e., selling three different types of service offerings). This question also tested students' critical thinking skills to apply the contribution margin formula at complex problems (i.e., organizations with multiple service offerings) and best practices on pricing in the experience industry. Q23 tackled the break-even point and the operational budgeting process. Eight expense items and three income items were provided for students to calculate the break-even point. Students needed to apply two different formulas to manipulate either the registration fee or the number of attendees to achieve the break-even point.
  • Result:
    Students performed well with the integration of problem solving questions that test their knowledge on financial operations in the experience industry. The average score was 81.90 with a standard deviation of 7.96, which was higher than the benchmark. The range was 72-100.

Demonstration of Compliance:

COAPRT Standard 2.05.05   Demonstration
The program annually posts 7.0 series aggregated data and additional evidence reflecting program academic quality and student achievement on their program and/or departmental website. Such information shall be consistent with The Family Educational Rights and Privacy Act (FERPA) requirements.

COAPRT Standard 3.06   Demonstration
The program has a practice of informing the public about the harm of degree mills and accreditation mills.

COAPRT Standard 3.07   Demonstration
The program has a practice of informing the public about their COAPRT accredited programs.